the only all-in-one

strategic + creative

partner for Airbnb hosts in Australia.

Helping boutique stays & luxury Airbnbs scale with strategic marketing, beautiful content, and improved operations.

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You didn’t create a HIGH-END stay just to be buried in the algorithm.

You built something beautiful — now it’s time the internet saw it that way, too.

Whether you’re exhausted and doing it all yourself, craving creative alignment, or looking for a proven path to higher occupancy rates — you’re in the right place.

House of Marz replaces the need for an entire marketing agency.
This is business growth, marketing strategy, content, operations, and implementation — all in one.

We partner with boutique stays and luxury Airbnb hosts ready to scale their business, turning their property into a booked-out and beautiful brand. With expertise across social media strategy, email marketing, listing optimisation, guest journey systems, data-backed business consulting, and premium content creation — we don’t just make it look good. We make it work.

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The ONLY all-in-one strategic + creative partner for Aibnb hosts in Australia

welcome

Thanks for being here — I’m Laura.

With nearly two decades of experience in tourism, hospitality, marketing, sales, and visual storytelling, I help boutique stays and luxury Airbnb hosts transform their online presence and scale their property into a booked-out and beautiful brand.

As the founder of House of Marz, I offer a unique blend of strategy, implementation, and creative direction — covering everything from financial audits, marketing systems, email and social strategy, to high-quality content and listing optimisation. I’m a strategist, consultant, and creator in one — replacing the need for an entire marketing agency.

Whether I’m leading a VIP Day, managing your full marketing function, or supporting you through my online course, my goal is simple:
To help you attract your dream guests, boost your bookings, and create a presence that’s truly Booked & Beautiful™.

Testimonials

Amanda - Amanda Kate Designs

“Laura provided invaluable insights into social media for me…”

“Laura provided invaluable insights into social media for me. I was feeling utterly overwhelmed by the complexities of managing social platforms and struggling to grasp the constantly evolving dynamics of engagement versus posting strategies.

It often felt like an insurmountable challenge, leading to moments of posting paralysis. However, with Laura's guidance, I now feel empowered with the confidence to navigate forward with clarity in my marketing efforts. There was a moment of clarity, and now I'm confidently embracing my social media journey on the "House of Marz" path. Thankyou for your guidance”

Jordana - Wallaringa Farm

“Laura transcends the role of a mere photographer... she's a marketer with an in-depth understanding of branding and storytelling…”

“Laura from House of Marz Photography is a true professional and expert in her field. I wouldn't hesitate to recommend her to any business seeking strategic photography that genuinely captures their brand's essence. Laura transcends the role of a mere photographer... she's a marketer with an in-depth understanding of branding and storytelling, enabling genuine connections with your target audience. Working with Laura is a delight, you won't be disappointed.“

services

FULL Service:

from overlooked to fully Booked

The This is the high-touch, all-in-one solution for luxury Airbnb hosts who are ready to grow.
I replace the need for a marketing team, strategist, content creator, and photographer — bringing strategy, systems, and execution under one roof.
From business audits and promotional campaigns to ongoing content, website management, and email marketing, I take care of the lot — and I back it with data.

Perfect for: hands-off hosts who want expert-led implementation and proven growth.

VIP DAys:

booked & branded

Whether you’d like to collaborate or book a half/full-day photoshoot package, I specialise in capturing stunning visuals that showcase your Airbnb’s unique story. These images are designed to elevate your brand and help you connect with your audience in meaningful ways.

I am local to Port Stephens, however I am available for travel Australia wide and internationally.

Book your session today!

Online Course:

Booked & Beautiful

The ultimate Airbnb Marketing & Photography Masterclass is designed to help holiday property owners elevate their brand, attract dream guests, and stand out online. This comprehensive course will guide you through everything from how to leverage your property to secure professional photography to mastering your Instagram marketing and creating a powerful social media strategy.

COMING SOON – Join the waitlist now to secure the founding course member’s price.

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book a shoot

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photography portfolio

interiors + architecture + lifestyle photography for holiday properties and Airbnb hosts.

Explore recent works.

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stay & shoot

Photography Collabs + Photoshoots

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kind words

HOUSE OF MARZ

Testimonials

“Laura has an incredible gift and eye which is demonstrated immediately by her images.

She was an absolute dream to work with, talented, professional and going above and beyond to bring my my vision to life. I could not be more in love with my images and she will be the first person I contact when my content is due to be updated.”

Ashlee Hammond - Alchemy Social House

“We worked with Laura to shoot our beautiful Outpost cabin in Pokolbin. She was incredibly easy to work with, great communication and breathtaking results. Can't wait to work with you again Laura! Cheers”.

Alex - Outpost Cabin Pokolbin

“Working with Laura on our Lambton Waterside project was an absolute pleasure from start to finish. She has an incredible eye for detail and captured every aspect of the design with such precision and artistry, bringing the entire space to life in her images. Laura didn’t just photograph the project; she truly understood its essence, which shines through in every shot.

Her approach to styling was seamless and collaborative—we worked as a team to ensure each shot told a story, highlighting the layers and textures that make this home unique. Laura’s ability to translate our vision into beautifully styled, authentic photos made this project a dream to document. If you’re looking for a photographer who combines technical expertise with a deep understanding of design, Laura is the perfect choice.

I can’t wait to work with you again Laura.”

Katrina - KH Designed

“I just wanted to send a huge huge big thank you very very much for your time, skill and expertise today.

It was so valuable and wonderful and I honestly could sit and chat with you all day.

It's really excited me for the year and i'm keen to start to plan and implement what we went through! I also can't wait to get all my branding sorted and get right bloody into it.

I cannot thank you enough <3”.

- Nicole, Lady & Lens Photography

“Laura provided invaluable insights into social media for me. I was feeling utterly overwhelmed by the complexities of managing social platforms and struggling to grasp the constantly evolving dynamics of engagement versus posting strategies.

It often felt like an insurmountable challenge, leading to moments of posting paralysis. However, with Laura's guidance, I now feel empowered with the confidence to navigate forward with clarity in my marketing efforts. There was a moment of clarity, and now I'm confidently embracing my social media journey on the "House of Marz" path. Thankyou for your guidance”.

- Amanda, Coco Lane Interior Design

“Bloody Brilliant!!! Laura has worked on my social media content for a couple of years with photography included. I have a very niche maternity boutique that requires a lot of educational posts, which Laura goes above and beyond to research and communicate succinctly. Her dedication to my brand image and brand message is second to none.

I am extremely happy and impressed with Laura’s constant enthusiasm, diligence, and creativity. I have been blessed with content that has really made a positive impact and surpassed my expectations. Laura is always ready to listen, adapt to my changing business needs and implement changes straight away.

The best part about Laura is her skill with a camera. She has been able to capture and create the soft, warm, inviting feelings that I work hard to create in store and so dearly needed to show the online world.

I always feel my social media is in the best hands and I have grown very relaxed, almost complacent, with my responsibility as the business owner. I know I can switch completely off from social media and concentrate on my other tasks, giving my customers more of my time and energy.”

- Gemma, Yum Mum Tum

“Laura is a talented photographer who understands how images need to be shot for use in digital mediums and can align images perfectly with our clients' visual brand identities. Highly recommend”.

- Angela, Method Marketing

“Laura is someone who “gets it” and will happily work with you to get the best out of your relationship”.

- Jess, Saltbush Food Company

“Laura is professional, creative, extremely talented, and has the most beautiful way with words. She has created a social media community that I could never have achieved on my own”.

- Kate, Riverhouse Cafe

“I am incredibly grateful for all your work and the life you have given to Murray's and the B Farm brand. It would not be what it is without you, and your soul injection will always be at its core.”

- Ashleigh, B Farm by Murray’s